Shining the Spotlight on Wool

October 2025
October marks the arrival of Wool Month 2025, a nationwide initiative led by the Campaign for Wool. The month-long celebration highlights the natural benefits and wide-ranging uses of wool across interiors, fashion, and construction—showcasing one of nature’s most sustainable and resilient fibres.

Read More

 

To mark the occasion, Thermafleece has released a short film that follows the fascinating journey of British wool from fleece to finished insulation.

Filmed at the company’s scouring and manufacturing plant, the film offers a behind-the-scenes look at the skill, innovation, and sustainability driving modern wool production. It underlines wool’s thermal and acoustic properties, positioning this traditional fibre as a natural, renewable alternative to conventional building materials.

View the video on YouTube

Mark Lynn, Managing Director of Thermafleece, said:

“Wool Month is a celebration of everything this remarkable fibre can do. Our film highlights how British wool not only supports farming communities but also delivers healthier, more sustainable buildings. It’s a story of tradition, innovation, and responsibility — and one we’re proud to share.”

The film is now available to watch on YouTube as part of the wider Wool Month campaign.

Soulands Studios Hosts Wool Month Events in Cumbria

Again in Cumbria, Soulands Studios is celebrating Wool Month with a series of creative and restorative events that reflect wool’s qualities of resilience, renewal, and connection.

Inspired by the wool yoga mats and cushions created by sister company soulnature, the programme embrace's wools role as one of the world's most natural, renewable and restorative fibres.

A Month Dedicated to Sustainability and Innovation

Wool Month 2025 celebrates wool’s role across industries and communities. Whether in fashion, construction, interiors, or personal wellbeing, wool continues to prove itself as one of the most sustainable, versatile, and regenerative materials in use today.

The soulandsstudio programme of events is available here.



Jamie's Farm - Building with Purpose

July 2025
We’re proud to have supported the build of two stunning new eco-cabins at Jamie’s Farm Monmouth .

Designed with an eco-pragmatic approach—balancing sustainability with practical performance—the main shell of the cabin is constructed using Structural Insulated Panels (SIPs) These panels are made from an OSB (Oriented Strand Board) sandwich and insulated with Thermafleece. The result is a ‘breathing wall’ system that allows water vapour to pass through the walls, floor, and roof to the outside and is a healthier option compared to sealed wall cladding systems.

Read More

King Offa’s Cabin & Queen Cynethryth’s Cabin are both now available to let on AirB&B, with proceeds supporting the incredible work of Jamie’s Farm in helping vulnerable young people reconnect, build confidence, and thrive.

A full case study is available on the website and in November the cabin builds will be featured in 'Impossible Builds" on Channel 4 - stay tuned!


 

Thermafleece showcased on BBC's Great British Railways Journey

April 2025
Our British Sheep's Wool Insulation - Thermafleece - was featured in a recent episode of the BBC series Great British Railway Journeys, highlighting the role of British sheep’s wool in eco-friendly construction.

In Episode 8 of Series 16, host Michael Portillo journeyed from Maryport to Penrith, his journey took in the beautiful valley of Martindale before travelling on to meet local farmer Garry Miller. and learn about Herdwick and Rough Fell sheep, native breeds known for their durable fleece. These sheep play a key role in the region’s traditional farming practices—and, increasingly, in the green building sector.

The episode then followed Portillo to Dacre, near Penrith, where he visited the head office of Thermafleece.

Read More

There, he spoke with Managing Director Mark Lynn about how the company transforms wool into high-performance insulation used in homes and commercial buildings across the UK.

“Wool is a remarkable material—naturally breathable, moisture-regulating, and thermally efficient,” said Lynn. “We’re proud to take a traditional British resource and apply it to modern sustainability challenges.”

The feature underscored a growing interest in natural building materials as the UK continues to push toward more environmentally responsible construction. Thermafleece, which sources wool from British farms, has positioned itself at the forefront of this movement. The episode aired on BBC Two and is currently available to stream on BBC iPlayer.



Leadership Changes at the Campaign for Wool

January 2025
A notable change in the wool industry — Nicolas Coleridge, a long-standing advocate for the Campaign for Wool, has stepped down as Chairman after 14 years. He is now focusing on his new role as the 43rd Provost of Eton College and Chair of Historic Royal Palaces.

Peter Ackroyd, MBE, has been appointed as his successor. With over 50 years in the textile industry, including roles as President of the International Wool Textile Organisation and Global Strategic Advisor for Australian Wool Innovation, Peter has been a driving force in wool innovation and promotion. We wish them both well in their new ventures!


Environmental product declarations: why does the industry need more EPDs?

November 2024
Legislation around the world is increasingly mandating the reporting of embodied carbon and use of more sustainable products in buildings. At a recent webinar, held in collaboration with the Alliance for Sustainable Building Products, a panel of experts discussed the use, drivers and barriers of environmental product declaration (EPD) adoption in the built environment.

Read More>

Kay Pitman
World Built Environment Forum Manager, RICS

Environmental product declarations (EPDs) are being increasingly employed by designers, the wider supply chain and regulatory authorities to understand the environmental impacts that buildings and infrastructure have. While technology, data and skills present barriers to adoption, industry and regulatory initiatives will see a more complete adoption of EPDs in the built environment.

EPDs are becoming a global phenomenon

At the start of 2024, there were nearly 25,000 EPDs published to the European standard EN 15804. But there are at least another 30,000 project-specific EPDs that have been verified for European products, and around 70,000 verified EPDs in North America, explains Dr Jane Anderson, ConstructionLCA and co-author of RICS’ Whole life carbon assessment professional standard. EPDs are also being produced in Australasia, China, Mexico and Latin America, as well as in the Middle East and India.

There are numerous EPD programmes in Europe and around the world that use the EN 15804 standard. The EPDs will all have the same common content and follow the same rules, for example, the way that the building life cycle is broken down. This means the EPD data can be plugged into a building or infrastructure life cycle assessment, explains Jane.

EPDs examine a spectrum of environmental impacts, not just carbon

‘An EPD isn't a statement that something is sustainable or not, but rather a report that shows in a verifiable objective way that a product has various impacts across a series of categories’, states Mark Lynn, managing director of Eden Renewable Innovations Ltd.

‘Looking at the information they contain, it’s not just carbon, although carbon tends to be the indicator that we focus on most of all, with things like embodied carbon’, says Jane. There is a list of core indicators that are mandatory in every EPD, with impact categories covering drivers of climate change, ozone depletion, acidification, eutrophication, water use and ozone formation. It is mandatory for EPDS to cover all the impacts up until the product leaves the factory gates. EPDs include resource indicators and indicators about the amount of material available for reuse or recycling based on certain scenarios. More recently, EPDs must provide information on biogenic carbon.

What are the primary drivers of EPD adoption?

For countries and companies that want to reduce the embodied carbon in buildings, one approach is to use EPDs to find lower impact products or solutions. In Norway, there is a requirement to have at least ten products with EPDs on any large public projects. In Italy, there are requirements for public buildings to have a specific percentage of recycled content, so EPDs are a way of providing evidence of this. Germany and Belgium have requirements to assess the life cycle impacts of publicly funded buildings. Denmark, Finland and Sweden have regulations requiring the assessment of embodied carbon in buildings. Both BREAAM and LEED building assessment systems have credits for using products with EPDs.

‘In Europe, it will become mandatory to produce verified, digitised EPD data for products covered by either the Construction Products Regulations or the Eco Design Regulations, starting in the next couple of years with steel and concrete, and then ongoing until around 2040’, says Jane. So, if you want to market your product in the EU, you will have to produce an EPD. Products with the biggest impact are being prioritised, although sectors can also fast track, she continues. The Energy Performance of Buildings Directive means that by 2028, all large buildings in the EU member states will have to assess embodied carbon, and all new buildings by 2030. With these kinds of requirements coming into force, there will be a massive pull for EPD data, she concludes.

We are pushed by carbon regulation in Europe, by market requirements and of course by financial regulation as well, explains Frank Hovorka MRICS, board member and sustainability chair for RICS. ‘We are really pushed by corporate and social reporting directives. Every company must report its CO2 emissions and greenhouse gas emissions to a standardised reporting system’.

The French EPD programme is among the largest in the world – how does it work?

Since January 2022, it has been mandatory to make life cycle assessments on buildings in France, continues Frank. This life cycle assessment is done based on a core calculation methodology developed by the French Scientific Centre for Buildings. At the building level, the French system requires a dynamic life cycle assessment, which considers biogenic carbon stocks at the end of life.

There is only one database – Inies – where construction product EPDs can be registered in France. To get onto the database, products must achieve certification with a French system of auditing. As the French system is different, an EPD produced in another country would not be able to go directly into the Inies database. However, all the information for the manufacture of the product in an EPD theoretically can be used, says Jane. The problem lies in the limited number of verifiers in France, which is a challenge shared by a lot of other countries as well.

Despite being among the largest EPDs programmes globally, the Inies database does not have sufficient manufacturer specific or sector EPD to provide for every single product and product group, explains Jane. This lack of EPDs, says Frank, means professionals must instead use a set of state-provided average values for certain families of products, or if not available, a proxy EPD. However, there is a high uplift if you must use these proxy EPDs, basically doubling the impact, so it is advantageous to have manufacturer specific and sector EPDs in the French database.

Using EPDs to inform product development

Mark Lynn is managing director of Eden Renewable Innovations Ltd, the company behind Thermafleece, among other construction products. Thermafleece is a natural fibre insulation made from British sheep's wool. ‘We chose to produce EPDs for our products because they provide a means to support our green claims and highlight our commitment to a sustainable built environment’, Mark explains.

EPDs also show a commitment to transparency and objectivity, and they also help to inform product development, he says. ‘It is very important for us and our culture as a business; we don’t see EPDs as a tick box exercise. You’ve got to embrace the EPD process and see how informative it can be internally, and how useful it can be externally’.

How can EPDs help to counter greenwashing?

Speaking about how accessible EPDs are for SMEs, Mark says, ‘I don't believe that EPDs are too expensive for small businesses. It's just a question of prioritising where you spend your money’.

Ultimately, putting together an EPD is a process mapping and data collection exercise for an SME, so finding the people with the right mindset for that kind of work was straightforward, he says. ‘Typically, we found that drafting the EPD would probably take three months and then it would require a month or so to get it verified. So, an SME is probably looking about six to nine months from start to finish’, he says. ‘And if you annualise the costs, it was less than £4,000 a year in total for two EPDs covering four products; so less than £1000 a year per product’.

Jane agrees, explaining that EPDs a are useful mechanism to counter the risk of greenwashing. ‘EPDs are independently verified by an experienced expert who must be approved by an EPD programme. If it's an ECO Platform EPD programme, it has been audited and the EPDs have been checked to make sure the verifiers are fully qualified, and a very detailed verification checklist ensures quality’, she says.

In France and Germany, it is already a requirement that you must have an EPD if you make an environmental claim about a construction product, and there is similar legislation coming through at the European level, continues Jane. In the UK, EPDs can be useful evidence of adherence to the Green Claims Code.

Data and technology solutions for integration are rapidly emerging

It is impossible to efficiently manage data for 400 to 600 building components in a spreadsheet, so a machine-to-machine readable system is needed, says Frank. He continues, ‘the challenge we face in Europe is to develop a normalised approach where each product has a unique identification tag and digital product passport, so that it can be integrated into a building’s digital twin’. To achieve this, data templates and data sharing approaches are being developed in the EU.

There are several other emerging data and technology solutions, adds Jane. The Built Environment Carbon Database is becoming more useful in finding EPDs that are relevant in the UK. The EC3 database can find products that have characteristics in particular locations. EPD Analyzer has a tool where you can make comparisons between EPD and visualise the results.


Using SupaSoft to insulate Little Green Rooms

November 2024
Little Green Rooms create beautifully crafted garden rooms all insulated with SupaSoft Insulation. 'We use SupaSoft in all our buildings. We don’t just use it in the walls but the flooring and ceiling too. It’s like wrapping every garden room in a thick cosy bubble'.

Read More

Little Green Rooms design and build beautifully crafted and high-quality garden rooms with a nature-first perspective. We’re a small and independent company founded in the height of lockdown to provide comfortable work-from-home office spaces. Though we’re based in Bristol, our friendly install teams work on projects across the breadth of southern England and Wales. All our garden rooms are based on a standard design with a range of set sizes, customisations and optional features to choose from. This standardised approach allows us to provide quality garden rooms within an accessible price range you wouldn’t find with custom projects that involve hiring your own architects and engineers. Because we pre-fabricate our building from our workshop, we are able to install our buildings within just 2-4 days.

Founded by Jack, a carpenter and furniture maker, who is passionate about sustainability, Little Green Rooms is committed to using only the highest quality and most eco-friendly materials we can get our hands on. That’s why we only partner with supplies that share this philosophy.

One of the key reasons we use SupaSoft insulation in our garden rooms is its environmental credentials. We, and our clients, are hugely impressed that the insulation is made from recycled PPE bottles. We are happy that we are removing materials from the landfill and giving them another life. Because SupaSoft is the same material you find in clothing or pillows it’s also non-irritating. This means it’s much nicer for our install teams to work with. No gloves or protective equipment is needed when we install it. Lastly, we feel it works incredibly well. SupaSoft has fantastic insulating properties that keeps our garden rooms cool in the summer months and warm in winter.

We use SupaSoft in all our buildings. We don’t just use it in the walls but the flooring and ceiling too. It’s like wrapping every garden room in a thick cosy bubble.


 


October 2024
With Autumn upon us and the cooler weather setting in, October is the perfect time to raise awareness about wool and highlight the special properties of this remarkable fibre.
Thermafleece is based in Dacre, and producing a fantastic product right here in Eden.
The UK is home to approximately 14 million sheep that are shorn annually producing 14 million fleeces or about 23 million kilos of wool. About 5 million kilos of that wool is suitable for insulation. Insulating a loft with Thermafleece CosyWool uses around 100 fleeces meaning we can insulate tens of thousands of lofts each year providing warmth equivalent to a 75-tog duvet.

Read More

All insulation prevents heat loss, reducing the amount of energy used to heat homes and in turn reducing heating bills, but some are better at doing this than others. Certainly, no other type of insulation captures carbon like natural fibres. No other type of insulation can buffer moisture like natural fibres and no other insulation is sustainable like natural fibres. And when it comes to natural fibre Insulation, we believe there is nothing that compares to British Wool.
Wool's special qualities make it an excellent choice for home insulation. It’s natural, truly breathable, durable, and sustainable, helping regulate temperatures in both warm and cold conditions. Wool can absorb up to 30% of its weight in moisture while remaining dry to the touch. This moisture-buffering ability helps maintain a balanced humidity level, absorbing moisture when humidity is high and releasing it when humidity is low—a valuable feature for homes prone to condensation, dampness, or mould, such as traditional Cumbrian properties.
So, get up in the loft and check your insulation. If it has slumped, looks in bad repair or is none-existent and you want to stop those energy bills rising then the time to act is now. Installing Thermafleece Insulation to a thickness of 240mm could save you £340 a year. If you just need to top what is already there, then doing so will still save you money and if you don’t want to re-install the usual stuff, top it up with Thermafleece, and benefit from the truly breathable, sustainable and healthy benefits that a British sheep’s wool insulation brings. It's a smart, eco-friendly choice that truly pays off.
Cumberland and Westmorland Herald


Insulate your home with British Sheep's wool

October 2024
Poorly insulated homes cost an extra £385 to keep warm in comparison with a typical property, according to the non-profit body Energy and Climate Change Intelligence Unit (ECIU).
The least insulated will typically pay £l,290 for gas and electricity for the winter months between October to the end of March. One with slightly better than average insulation would pay just over £900 for the same period.

Read More

Jess Ralston, energy’ analyst at the ECIU, says: 'Millions of homes are facing higher bills this winter simply because they are leaking far too much heat. But by insulating a home you bring bills down once and for all, with a lonv-term solution that will cut the cost of heating.
Adding insulation to your walls is one of the most effective options, but can require a considerable upfront cost and may be invasive. For example, adding external wall insulation costs around £11,000 and internal wall insulation around £7,500, according to organisation the Energy Saving Trust.
However, there are faster fixes that could save you hundreds of pounds. Nick Miles, director of advice firm The Green Age, says that putting sheep wool in the loft is one of the most cost-effective ways to insulate while demonstrating eco-credentials. He says: 'Wool might seem expensive but can pay for itself in three years.'
Sheep wool is not flammable and has the benefit of being far more breathable than synthetic loft insulation. It can absorb and release any moisture in the air without losing its thermal qualities. More than a third of the heat from a home can escape through the ceiling and roof.
A £1,000 'Thermafleece' attic space roof lining can recoup its cost in three years and then save you money.
Unlike with some modern synthetic insulation, Thermafleece which is three-quearters British Sheep’s Wool and a quarter recycled polyester - can be handled without gloves and is not irritating to the skin, though it is still a good idea to wear a dust mask if you decide to lay it in the attic yourself. It is recommended to be laid at at least 240mm thick.
On average, expect to pay about £100 for a pack of 2 or 3 rolls which are available in varying thicknesses and widths. It can be rolled out between the joists on the floor of the attic and cut by hand cut by hand and purchased from retailers such as Jewson, the Roofing Superstore, Natural Insulations and Insulation Merchant
If you don't have loft insulation, installing some with a thickness of 270mm could save you £285 a year. If you already have 120mm thick insulation, increasing it to 270mm could save you £35 a year.


New Thermafleece CosyWool Sizes Launched

1st June 2024
Eden Renewable Innovations has announced the upcoming launch of new sizes for their Thermafleece British Sheeps Wool insulation rolls and slabs.

From the Thermafleece office near Penrith, Managing Director Mark Lynn explained, ‘Adding a 25mm thick roll available in widths of both 370mm and 570mm addresses the market's request for a product to insulate service voids— helping to reduce U-Values and generate further energy savings for the homeowner.’

Read More

Additionally, the company has aligned the width of the CosyWool slab packs with the roll sizes. ‘This change has again been driven by our industry and end users who found the previous slab pack sizes large and cumbersome. By changing the width and reducing the number of slabs in a single pack, the carriage becomes more manageable and the ability for the stockist / end user to store and handle the packs is much improved.’
The new sizes will be available on this website from the 1st June.


Thermafleece features in Remarkable Renovations

March 2024
On a chilly day back in 2023, architect, TV presenter and writer George Clarke and the Amazing Productions team visited wool scouring and production facilities in Yorkshire to explore the manufacturing process of Thermafleece insulation, made from British Wool.

Read More

Thermafleece, based in Dacre, near Penrith, was born nearly 25 years ago out of an incentive to create a natural British Wool insulation which was readily available in the UK. Today if finds application in a diverse range of modern and traditional buildings nationwide, from castles to shepherds’ huts.
Thermafleece is owned by Eden Renewable Innovations Ltd, a private company, and its CosyWool and Ultrawool remain the UK’s first and only insulation made from British Sheep’s Wool.
The visit to the Yorkshire facilities was showcased in an episode of George Clarke’s Remarkable Renovations which aired on Channel 4 on 18th March. Viewers witnessed the conversion of a barber shop in Amersham into a beautiful warm family home.
First published in Cumberland and Westmorland Herald - March 24th 2024>


"Materials - An Environmental Primer"

March 2024
A forthcoming reference book, "Materials - An Environmental Primer" Published by RIBA and edited by Hattie Harman and Jack Williams sheds light on the environmental implications of material selection.Each chapter is devoted to a single material and written by an industry expert.'We're thrilled that the industry expert chosen to author the insulation chapter was our own MD Mark Lynn, Mark is also chair of the ASBP'.


Traditional solid walls - the hardest to improve part of the hardest to heat properties

March 24
Traditional solid walls are often seen as the 'hardest to improve part of the hardest to heat properties, in the March /April 2024 copy of Listed Heritage, Thermafleece MD Mark Lynn explains why they are often considered too hard to deal with and how we need to approach things from a different angle, striking a balance between saving energy and preserving the building fabric.

Read More

Most of us are aware of U-values. The U-value tells us the rate of energy loss for a given area and temperature difference either side of a building element. It provides a simple target to follow and most of us follow it. Building Regulations (England) provides two limiting values for existing solid walls, the improved value of 0.30 and the threshold value of 0.70. We tend to focus on 0.30 because on the face of it, it’s more than twice as good as 0.70.

A U-value of 0.30 or 0.70 tells us how much energy we continue to lose after we insulate but it doesn’t tell us how much energy we save which is the main purpose of insulating. To do this we need to know how much energy is lost from the wall before it is insulated and deduct the energy loss after insulating.  When we consider things from this perspective, our U-values of 0.30 and 0.70 compare very differently.

If the U-value of the uninsulated solid wall is 2.20 then the energy savings for U-values of 0.30 and 0.70 are 1.90 and 1.50 respectively.  Put into pounds and pence, 0.30 saves around £5.00 per sq.m of wall per year and 0.70 saves around £4.00.  Both represent a significant saving against the uninsulated wall. Whereas there is very much a place for insulating to the highest standard including super low energy retrofit, this is not possible in many situations. If the bar is too high, it is worth doing something. When it comes to insulation and energy savings, it’s very much worth doing something rather than nothing.

Heat & Humidity

Heat and humidity interact closely. Air feels damp when it gets cold which eventually leads to condensation particularly around cold surfaces. It stands to reason if we alter a heat profile, we risk altering the humidity profile which could lead to condensation.

With internal wall insulation, the inside wall surface gets colder and the more we insulate. The colder the surface gets and the colder it gets the greater the risk of condensation. We therefore need to weigh up saving energy with balancing humidity. This means that more isn’t always better when it comes to insulation thickness and requires us to think about breathable materials.

Types of Insulation

There are three broad types of insulation;

  • non-breathable such as PIR which have high vapour resistance and are non-sorptive;
  • vapour open such as mineral fibre that has low vapour resistance and is non-sorptive
  • and breathable such as sheep’s wool that is both vapour open and sorptive. In order to appreciate the importance of vapour openness and sorption we need to understand humidity.

It’s hard to imagine how water can be an airborne gas when we experience it as a liquid most of the time. Air is a gas because the molecules like oxygen and nitrogen buzz around with such energy that they keep colliding and sending each other in all directions. Occasionally, water molecules jump into the air, and other gas molecules immediately knock them about in all directions. They then behave like a gas as long as other molecules keep knocking them about.

Warm air has the energy required to knock more water molecules about but when the air is cold there is less energy and we begin to see the water molecules turn to condensation. Vapour open materials are gas permeable so when water is acting like a gas, it can easily pass through the material. High vapour resistance materials are not porous so water can’t pass through them as a gas.

Sorption

Sorption is a measure of how materials can bind water. All natural fibres are sorptive so they can bind water molecules like tiny magnets preventing the water from forming a  liquid. That’s why natural fibres can contain nearly 30% of their weight in water feel completely dry. When the temperature drops and the air can’t hold as much water, sorptive materials pluck water molecules from the air making less available to form droplets of condensation. This is very useful at cold spots such as the wall-insulation interface.

It is important to note that breathability is not a substitute for ventilation. It should be seen as a separate component that contributes to a safer and healthier moisture balance within the building and its fabric. Breathability should really be seen as a way of balancing and harnessing residual moisture within the building fabric.

Striking the Balance

There is no ‘one size fits all’ approach to retrofit: but if the aim of IWI is to optimise energy savings whilst maintaining a safe moisture balance. Then the ‘Goldilocks’ zone lies between 40-80mm of natural fibre insulation. That’s the point where the likelihood of a moisture imbalance is at its lowest and where the highest proportion of energy savings are gained.


Shopping Basket
Scroll to Top
×
Your Cart
Cart is empty.
Fill your cart with amazing items
Shop Now
£0.00
Shipping & taxes may be re-calculated at checkout
£0.00